Types Of Paper In Catalog Printing & Paper Packaging Material

There are numerous things that are important to brochure design. Your images should be sharp and attractive. Your text and even the font style you utilize for the text is very important. The cover page design and the design of your catalog's product pages all play essential functions in designing a brochure that will bring in new customers and sales.

None of the things mentioned above are more important than the type of paper you will select to print your catalog on. In this article I will go over some of the many paper options you have to print your brochure on.

You need to decide if the cover will be the exact same paper as the rest of your catalog. In a lot of cases the cover will be of much heavier weight then the interior pages.

2nd you will need to select uncoated or coated paper for printing your brochure. Layered paper is for the glossier layouts and uncoated is more economical, but can still display your products well.

You have two things to think about initially, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"

As soon as you have answered those two questions the next decision is what the weight of the paper will be. Many brochures opt for 60, 70, or 80 pound. weights. It would be 60lb uncoated or layered, 70 pound. Uncoated or layered. 80 lb. Paper typically is just chosen for 80 pound. Weight and above. Not all paper is measured by weight. Some is measured by thickness or "points".

Now the above is truly over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more expensive paper to select from if you are offering a high-end or expensive item.

When picking the paper your catalog will be printed on, there are likewise other considerations. Such as the approach of printing you are going to select.

You can pick coated or uncoated paper if you are going to have your brochure printed on a hot-set web press. The heat will dry the ink as it prints your catalog. Then the ink air-dries and is taken in into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on layered paper.

Then you can pick from any of the high quality papers they have offered, if your printer utilizes a sheet-fed press. The exact same goes for printers that do digital printing.

It will depend a lot on the printer you select. You need to discover what kind of paper is available and you will want to see samples of the paper to get a much better concept of which one you want to print your catalog on. Likewise ask your printer to recommend the different types of paper they think will be the very best for your brochure.

Here is a list of a few of the kinds of paper your printer might have readily available for you to select from or may have the ability to purchase for you.

4 things identify the quality of the paper, opacity, surface, ppi, and click here brightness. (Pounds per inch) Brightness impacts the contrast and radiance of the paper. It affects how your text will stand apart on the pages of your catalog. Opacity is just how much your ink is visible from the back get more info of the page. If a paper is too nontransparent, your text and images from one page will be translucented onto another page that your consumer is trying to read. The surface impacts the feel of the pages and likewise how your images will look. The lower grade finishes produce grainier images while high quality finishes hone the appearance of your images.

Ask your printer to offer you with samples or swatch brochures and a catalog for printing your catalog on the different kinds of paper before you choose. You understand what your spending plan is and paper is just one of the costs you have to consider.


None of the things discussed above are more crucial than the type of paper you will choose to print your catalog on. In this post I will go over some of the lots read more of paper choices you have to print your brochure on.

There is textured paper, photographic paper, and other more pricey paper to pick from if you are offering a costly or high-end product.

If you are going to have your catalog printed on a hot-set web press, then you can choose layered or uncoated paper. You need to discover out what type of paper is available and you will want to see samples of the paper to get a better idea of which one you desire to print your brochure on.

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